CURRENT AFFAIRS & CASES


Informazioni attuali sull'azienda nella panoramica.

In questa panoramica vi teniamo aggiornati sui nostri progetti attuali, le attività e altro ancora.

DECODING THE #POPULARITYDNA - POPULARITY STUDY FOR THE BUNDESLIGA 2023

"Because a like doesn't make you popular"

  • Study reveals parameters for economic success and popularity of a club
  • High budget and sporting success not necessarily responsible for popularity
  • Attractiveness, platform quality, value and popularity of the club as influencing factors in sponsor commitment
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DECODING THE #POPULARITYDNA - POPULARITY STUDY 2022 ON THE FUSSBALL BUNDESLIGA

Tracking the DNA - popularity from a unique perspective

The abstract term "popularity" is often limited to the emotional level or merely broken down to the simple question of likeability. But the popularity of Bundesliga clubs is expressed in many different criteria and is associated with far-reaching monetary effects.
For this reason, SLC Management has once again taken on the task of compiling the annual popularity study and answering the following questions:
  • Which Bundesliga soccer club is the most popular and why?
  • What makes a club popular in the first place?
  • How do the 18 clubs in the 2021/22 Bundesliga season perform in terms of these criteria?
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DECODING THE #POPULARITYDNA - POPULARITY STUDY 2021 ON THE SOCCER BUNDESLIGA

Which club in the Bundesliga is the most popular and why? Which criteria are decisive? How do the 18 clubs in the 2020/21 Bundesliga season perform in terms of these criteria? These questions are answered by SLC Management's 2021 popularity study under the impression of the Corona Pandemic. The result is a holistic analysis of the popularity construct that is relevant for the entire soccer market.

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Stadium-Experience 2020 #FutureOfStadiumExperience

Stadionwelt has comprehensively processed the values collected and analyzed by Data Intelligence Partner SLC Management in a representative survey of more than 5,000 Bundesliga interested parties. In addition to satisfaction with the visit to the stadium, the study highlights various sub-aspects.

The current situation caused by the corona virus also plays a special role in the study. Various topics are examined in detail and provide valuable recommendations for strategic and operational club and venue management.

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INFORMATION PROCUREMENT OF THE FANS. NEW OR CLASSIC CHANNELS? WHICH CHANNEL IS FAVORED BY THE FANS?

The club's own websites and newsletters are used more to gather information than the club apps. How can you make the apps more attractive - or should you focus more on the website and newsletter?

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Future requirements for infrastructure in stadiums and arenas

The requirements that need to be met arise from two perspectives: The first perspective concerns the laws and regulations that provide a mandatory framework. The second perspective concerns the needs and expectations of the visitor or fan.

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Sportplatzwelt Online Congress by Stadionwelt // Round-Up SLC Forum "Modern club management - the current crisis as an opportunity

On September 30th, the Sportplatzwelt Online-Kongress by Stadionwelt took place for the first time, where SLC Management was able to welcome top-class speakers in its own forum. With the Sportplatzwelt Online-Kongress, the established trade medium Stadionwelt offers the industry a new platform for knowledge transfer and exchange in the field of municipal sports facilities and club management. In addition to Max Müller, Olympic field hockey champion, member of the supervisory board of 1.FCN and spokesman for sports policy of the city of Nuremberg, Veit Hesse, managing director of MTV Munich and Andreas Neugebauer, board member of Post SV Nuremberg, were guests at the forum "Modern club management - the current crisis as an opportunity".

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Sustainable further developments in soccer business through Corona?

The crisis has awakened our thoughts in some areas, primarily in the understanding of values and expectations in the sports business. A first core point of the discussion, which has been carried through the crisis so far, is the development of transfer fees, players' salaries and commissions of players' agents, which is considered to be rampant.

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The Bundesliga Barometer 2019/2020 - FC Bayern again secures first place in Germany's most important Bundesliga customer satisfaction survey

For the 13th time, Sport Bild published the Bundesliga Barometer by Prof.Dr.Madeja from Nuremberg. The results will be presented again this year by TÜV Rheinland. The fans gave marks for the service quality and satisfaction of their own club in eight main categories and 21 different individual criteria. The Bundesliga Barometer therefore offers the Bundesliga clubs unique insights into their most important target group - the fans.

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#Instantinsights on the Re-Start of the Bundesliga

After an interruption of about eight weeks due to the Corona crisis, the Bundesliga will resume play on Saturday. But what do the fans think about the re-start? What do the fans think of the date set? How do the fans view the equal opportunities between the clubs? We asked the opinions of the fans in Germany's only representative Bundesliga panel with registered participants from a total of 5,230 fans and customers of the clubs about these and other questions concerning the re-start and received exciting results.

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#Instantinsights on the resumption of play from the perspective of Bundesliga fans

The DFL plans to resume play as early as May. We asked for the opinions of the fans in Germany's only representative Bundesliga panel with registered participants from a total of 5065 fans and customers of the clubs and were able to record exciting results with high agreement rates.

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#InstantInsights on DFL resolutions to overcome the Corona crisis

In order to cope with the Corona crisis, the German Football League (DFL) has put together a package of measures and announced several resolutions, most of which relate to the further procedure and the resumption of play. SLC Management provided representative opinion data of the fans at short notice - to be read in the stadium world, among others.

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Exclusive survey data on the current crisis in the anniversary show in SPORT1 Doppelpass

In the anniversary edition of the 1000th Doppelpass at SPORT1, the 26th matchday was actually supposed to be discussed and the 1000th edition of Doppelpass was to be celebrated together with the live audience. The current corona situation, however, ensured - without a long lead time - that Bundesliga operations were paused for the time being and all events and crowds of people were rightly stopped. On the same weekend of the planned 26th matchday of soccer in Germany, the DFL responded quickly to the decision of the DFL and was always up-to-date.

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SLC Managing Director Professor Madeja exclusively guest at Sport1 News

Right in the middle instead of just being there - last week, SLC Management in the person of Managing Director Prof. Dr. Alfons Madeja was a guest on the Sport1 channel and exclusive live guest on its Sport1 News program. Thematic focus: the use of pyrotechnics in the Bundesliga and the opinion of the fans. As a long-standing expert and opinion researcher in the Bundesliga environment, Professor Madeja presented the fans' views on the much-discussed topic of pyrotechnics - based on representative opinion data collected by the station itself.

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#SPOBIS20 - SLC Management & TÜV Rheinland attend Europe's biggest sports business congress

From the 29th to 30th of January, Europe's largest sports business event, the SPOBIS, took place in Düsseldorf. With over 3,500 participants, the majority being decision makers from key players in the European football business, more than 80 hours of program and 175 speakers, SPOBIS is the event in the European sports business calendar. Right in the middle of it, SLC Management again showing a strong presence with its own stand on the topic "Fact-based Monitoring in the international Sports-Eco-System" together with TÜV Rheinland.

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Industria

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