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SLC data on DFB's "Die Mannschaft" brand claim makes big media waves
Dienstag, Juni 14, 2022
Since the claim was introduced in 2015, SLC Management has been investigating its acceptance with representative surveys of around 5,300 supporters and customers of the German Soccer League. The publication of the progress study with comments by Prof. Dr. Alfons Madeja in the "Frankfurter Allgemeine Zeitung" newspaper is making big waves in the media throughout Germany. Madeja concludes from the representative surveys that "Die Mannschaft" must be regarded as a "failure" according to objective criteria.
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