CURRENT AFFAIRS & CASES
Informazioni attuali sull'azienda nella panoramica.
In questa panoramica vi teniamo aggiornati sui nostri progetti attuali, le attività e altro ancora.
SLC study shows: SG Dynamo Dresden generates 86 million euros annually for the city and region of Dresden
It has long been proven that a top-class football club is an immense economic factor for the city and region. SG Dynamo Dresden now has this value in black and white. According to the latest study by SLC Management, the third division club has an annual regional economic impact of at least 86 million euros for the city and region of Dresden. Should the Saxons succeed in being promoted to the second division, this figure will rise to over 120 million euros.
Mehr...SC Magdeburg as an economic factor - SLC study reveals regional economic effects totalling 22 million euros for the city and region
"Image boost and appeal"- A recent study by SLC Management shows: SC Magdeburg makes a significant contribution to the economic development of the city and region. The regional economic effects amount to a total of 22 million euros - a figure that emphasises the club's immense appeal beyond the pitch.
Mehr...SLC report sheds light on the regional economic effects of 1. FC Magdeburg: The club generates 82 million euros for the city and region
"Brand ambassador for Magdeburg" and "added value proven by clear facts" - The expert report by SLC Management shows: 1. FC Magdeburg generates regional economic effects totalling 82 million euros for the city and region.
Mehr...SLC report reveals: SSV Ulm 1846 football generates effects totalling 66 million euros for the city and region
"A strong signal for sport" and an "economic factor with potential" - according to the report by SLC Management: SSV Ulm 1846 football generates regional economic effects totalling 66 million euros for the city and region. Following two consecutive promotions, this figure would increase significantly if the club were to establish itself in the Bundesliga 2 in the long term and if the stadium were to be expanded or the infrastructure modernised.
Mehr...Beacon of the region: VfL Osnabrück generates effects totalling 59.8 million euros for the city and region
"Talk of the town" and "beacon of the region" - according to the report by SLC Management: VfL Osnabrück generates regional economic effects totalling 59.8 million euros for the city and region. This figure would increase even further if the club were to establish itself in the Bundesliga 2 and the stadium were to be remodelled.
Mehr...SLC short study on sustainability in the Bundesliga: "Insights for assessing the sustainability of clubs"
- How do the Bundesliga clubs' commitments to sustainability differ?
- What type of sustainable commitment is most important to fans?
- How do fans rate the clubs' commitments?
MUST-HAVE progress study for jersey sleeve sponsors! The jersey sleeve study Ed.7 by SLC - now available in the Insight Store!
The 7th edition of the Shirt Sleeve Study by SLC provides clubs and sponsors with valuable insights into how to make the most of the potential of shirt sleeve sponsorship. The generally high and constant acceptance of sponsorship, the low disruption factor among fans and the influence of sponsors' involvement on fans' purchasing behavior are just some of the many key findings of this study. These and many other findings of the study support jersey sleeve sponsors or companies that would like to become jersey sleeve sponsors in making the right decision regarding the right commitment and optimal activation.
An economic factor with potential: The SLC study on the regional economic effects for Rot-Weiss Essen
"The club is a major economic factor for the city of Essen with potential for a further significant increase" - that was the quintessence of the study by SLC Management on the regional economic effects for Rot-Weiss Essen (RWE). Alfons Madeja (Managing Director of SLC Management) together with Marcus Uhlig (CEO of RWE) presented the remarkable results of the study at a press conference in the stadium on Hafenstraße. The study revealed that Rot-Weiss Essen, as a third division club, currently generates more than 48 million euros in regional economic effects for Essen and the region every year.
Mehr...DECODING THE #POPULARITYDNA - POPULARITY STUDY FOR THE BUNDESLIGA 2023
"Because a like doesn't make you popular"
- Study reveals parameters for economic success and popularity of a club
- High budget and sporting success not necessarily responsible for popularity
- Attractiveness, platform quality, value and popularity of the club as influencing factors in sponsor commitment
More than just soccer: the SLC study on regional economic effects for Preussen Münster
"Preussen and Münster that fits" - That was the quintessence of the study by SLC Management on the regional economic effects for Preussen Münster (SCP).
On May 24, 2023, SLC Management together with Preussen Münster presented the remarkable study results in a press conference above the rooftops of Münster. The study showed that Preussen Münster, as a regional league (4th league) club, generates more than 25 million euros annually in regional economic effects for Münster and the region.
Mehr...DECODING THE #POPULARITYDNA - POPULARITY STUDY 2022 ON THE FUSSBALL BUNDESLIGA
Tracking the DNA - popularity from a unique perspective
- Which Bundesliga soccer club is the most popular and why?
- What makes a club popular in the first place?
- How do the 18 clubs in the 2021/22 Bundesliga season perform in terms of these criteria?
MUST-HAVE study for jersey sleeve sponsors! - The jersey sleeve study by SLC is available now!
Since the 2017/18 season, all clubs in the Bundesliga and 2nd Bundesliga have been allowed to independently market the advertising space on the left sleeve of their jerseys and present it during Bundesliga matches. As this marketing product was a novelty for all stakeholders at the time and it is still a marketing space that has not been fully explored today, this empirical study and qualitative analysis aims to assess the benefits and impact of the engagement on the target group in order to better understand the associated new lucrative opportunities and potential for clubs and sponsors.
Mehr...#INSTANTINSIGHTS - Sponsorship Check: Sponsorship Models and Industry Analysis from the Fan Perspective
Since the beginning of sponsorship, the motivation for companies that opt for this type of marketing has been sales. On the way to said goal, however, there are different approaches and strategies, which are also accepted differently by the fans. Since fans are usually the main target group of sponsors, the view and acceptance of fans is of high importance for the success of a sponsorship engagement. Therefore, SLC surveyed the fans of the German Football League "Bundesliga" on this topic. (n=5,218)
Mehr...Advantage through value studies: Always one step ahead with the sustainability study and the expert opinion on regional economic effects
Based on these challenges for professional clubs, SLC Management GmbH, under the scientific direction of Prof. Dr. Alfons Madeja, has launched the #WerteStudien initiative in order to be able to offer you customized analyses and solutions around the topic of "values" of professional clubs within a very short time.
STUDY: Fan Return to Stadiums - On the Way to Normality?
Slowly but surely, Bundesliga stadiums are filling up again. After a long period of ghost games, followed by a cautious, gradual return of fans to the stadium, capacity is now being increased again immensely in many places, or capacity restrictions are even being lifted completely. Uniform admission regulations? Not a chance! That's why SLC Management initiated and designed a study right at the start of the pandemic to examine fan attitudes on the subject of a safe return to stadiums. After all, fans are the ultimate target group of concepts under discussion, are affected by measures and are essential for the potential utilization of permitted capacities.
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