The decoding of the popularity DNA celebrates its 10th anniversary at the SPORT MARKE MEDIEN Congress in Munich: For the tenth time, SLC Management is revealing the de-emotionalised levers of popularity for Bundesliga clubs and their stakeholders as part of its "Bundesliga Popularity Study". This study is the only one of its kind and the largest representative study with a total of over 30,000 respondents across Germany, in which popularity was recorded and measured in 18 objective and subjective criteria.

Tags: Borussia Dortmund, Bundesliga, Clubmanagement, Congress, fan needs, FC Bayern München, Madeja, Marketresearch, Popularity, popularity study, Popularity-DNA, SLC Management, SPORT BILD, SPORT MARKE MEDIEN, Vfb Stuttgart

"Because a like doesn't make you popular"

• Study reveals parameters for economic success and popularity of a club
• High budget and sporting success not necessarily responsible for popularity
• Attractiveness, platform quality, value and popularity of the club as influencing factors in sponsor commitment

Tags: Bundesliga, Club Management, fan needs, Fans, Infrastructure management, Madeja, Popularity, popularity study, Popularity-DNA, research, SLC Management, Study

Tracking the DNA - popularity from a unique perspective

• Which Bundesliga soccer club is the most popular and why?
• What makes a club popular in the first place?
• How do the 18 clubs in the 2021/22 Bundesliga season perform in terms of these criteria?

Tags: Bundesliga, Club Management, Fan Experience, fan needs, Fans, Information Management, Madeja, Popularity, Popularity-DNA, research, SLC Management, Study

Which club in the Bundesliga is the most popular and why? Which criteria are decisive? How do the 18 clubs in the 2020/21 Bundesliga season perform in terms of these criteria? These questions are answered by SLC Management's 2021 popularity study under the impression of the Corona Pandemic. The result is a holistic analysis of the popularity construct that is relevant for the entire soccer market.

Tags: Bundesliga, Club Management, Fan Experience, fan needs, Fans, Information Management, Madeja, Popularity, Popularity-DNA, research, SLC Management, Study

The popularity of Bundesliga clubs is expressed in many different criteria and is associated with far-reaching monetary effects. Nevertheless, the abstract term "popularity" is often limited to the emotional level or merely broken down to the simple question of likeability.

Tags: Beliebtheitsstudie, Bundesliga, Clubmanagement, Fans, Information Management, Madeja, Market research, Popularity, Popularity-DNA, SLC Management, Study