Fans are the central and most important asset for clubs, as most of the clubs' campaigns and measures are aimed at them and the clubs' revenue is therefore largely directly dependent on the fans. It is therefore essential for clubs to know their most important target group in order to serve them perfectly. But where does the "fan journey" begin, how does a person become a fan? SLC Management has addressed this issue and surveyed Bundesliga fans in Germany's only representative panel with registered participants.

Tags: #INSTANTINSIGHTS, Bundesliga, Clubs, Fans, Identification, Madeja, RoadtoFan, SLC Management, Stadium