Fans are the central and most important asset for clubs, as most of the clubs' activities and measures are aimed at them and, as a result, a large part of the clubs' revenue depends directly on the fans. It is therefore essential for clubs to know their most important target group inside out in order to be able to serve them perfectly. But where does the "fan journey" begin, and how does a person become a fan? SLC Management has addressed this issue and surveyed Bundesliga fans in Germany's only representative panel of registered participants.

Tags: #INSTANTINSIGHTS, Bundesliga, Clubs, Fans, Indentification, Madeja, RoadtoFan, SLC Management, Stadium visit, Study

The payment behavior of sports fans has changed fundamentally in 2025, reaching a historic turning point: for the first time, EC/debit cards are the preferred payment method when visiting stadiums and arenas. This replaces cash, which has long been the dominant form of payment, and marks a new standard in fans' payment behavior. nbsp;The results are based on an extensive survey conducted by SLC Management, Stadionwelt's data intelligence partner, in September 2025. A total of 11,104 fans and regular stadium/arena visitors were asked about their everyday payment habits and those when visiting stadiums/arenas – with participants from Germany's four largest professional leagues.

Tags: Arena, BBL, Bundesliga, Data Intelligence, DEL, DFL, Fan Experience, HBL, Infrastructure management 2.0, Madeja, Payment, SLC Management, Stadionwelt, Stadium, Stadium Experience, Stadium visit, VisitorJourney