The Olympic Games have barely ended, and already the next major sporting event is coming into focus: the 2026 World Cup in the USA, Canada, and Mexico. However, for most German fans, the tournament will remain an event to be watched from their living rooms at home. This is shown by the latest “World Cup Barometer 2026” from SLC Management, for which over 6,100 soccer fans were surveyed in February. The study provides a snapshot of the mood ahead of the upcoming World Cup for the third time since November and December 2025.

Tags: #INSTANTINSIGHTS, Barometer, DFB, FIFA, Insights, Madeja, Marketresearch, Nationalteam, Soccer Fans, Soccer in Germany, Sports Events, WM-Barometer, WM2026, World Cup

For the eleventh time, SLC Management has published its "Popularity Study on the German Soccer League," revealing the unemotional factors that influence the popularity of Bundesliga clubs and their stakeholders. This study—published with high-profile speakers at SPORT MARKE MEDIEN—is the only one of its kind and the largest representative survey with over 600 insights and a total of over 30,000 respondents across Germany, in which popularity was recorded and measured using 18 objective and subjective criteria.

Tags: Attractiveness, Brand, Bundesliga, Clubmanagement, fan needs, FC Heidenheim, FCN, Madeja, Marketresearch, Pit Gottschalk, Popularity, popularity study, Popularity-DNA, SLC Management, Study

The decoding of the popularity DNA celebrates its 10th anniversary at the SPORT MARKE MEDIEN Congress in Munich: For the tenth time, SLC Management is revealing the de-emotionalised levers of popularity for Bundesliga clubs and their stakeholders as part of its "Bundesliga Popularity Study". This study is the only one of its kind and the largest representative study with a total of over 30,000 respondents across Germany, in which popularity was recorded and measured in 18 objective and subjective criteria.

Tags: Borussia Dortmund, Bundesliga, Clubmanagement, Congress, fan needs, FC Bayern München, Madeja, Marketresearch, Popularity, popularity study, Popularity-DNA, SLC Management, SPORT BILD, SPORT MARKE MEDIEN, Vfb Stuttgart

The World Cup in Qatar starts this Sunday, but there doesn't seem to be any real World Cup atmosphere yet, because the focus is on many other topics, just not on the sporting aspect. But what does the actual target group at a World Cup, namely the German soccer fans, really think about the World Cup in Qatar?

Tags: FAZ, Footballfans, Madeja, Marketresearch, Nationalteam, Qatar, SLC Management, WM2022