SLC Management accompanied the media communication around the CUJU app - an innovative complete solution for modern football training, talent development and scouting - in the Brazilian state of Santa Catarina over a period of twelve months and comprehensively analysed its media impact as part of the SLC Media Value Projection MEVAP^©. A global reach of 528.8 million impressions and an advertising value of €13.4 million were measured. As part of the project both the advertising value and the reach across print, TV, online and social media channels were recorded and analysed worldwide. The tonality of the reporting was also analysed and classified.

Tags: Advertising Value, Brand, Brand Communication, Communication, controlling, CUJU, Impact measurement, media, MEVAP, Reach

"The studies are an incentive for us to bring more major events to Duisburg," says Uwe Kluge (Managing Director of Duisburg Kontor) about the studies by SLC Management on the regional economic effects of major sporting events for the city of Duisburg. The studies show regional economic effects of more than 20 million euros for both major events - around 6.3 million euros for the Canoe World Championships on the regatta course last August and almost 14 million euros for the European League of Football final between Stuttgart Surge and Rhein Fire in September 2023 in the sold-out Schauinsland-Reisen-Arena.

Tags: Effects, Events, Impact measurement, Madeja, RegEc, Regional Economic Effects, SLC Management, Sports Events, Value, Value Study