SLC Management accompanied the media communication around the CUJU app - an innovative complete solution for modern football training, talent development and scouting - in the Brazilian state of Santa Catarina over a period of twelve months and comprehensively analysed its media impact as part of the SLC Media Value Projection MEVAP^©. A global reach of 528.8 million impressions and an advertising value of €13.4 million were measured. As part of the project both the advertising value and the reach across print, TV, online and social media channels were recorded and analysed worldwide. The tonality of the reporting was also analysed and classified.

Tags: Advertising Value, Brand, Brand Communication, Communication, controlling, CUJU, Impact measurement, media, MEVAP, Reach

Since the claim was introduced in 2015, SLC Management has been investigating its acceptance with representative surveys of around 5,300 supporters and customers of the German Soccer League. The publication of the progress study with comments by Prof. Dr. Alfons Madeja in the "Frankfurter Allgemeine Zeitung" newspaper is making big waves in the media throughout Germany. Madeja concludes from the representative surveys that "Die Mannschaft" must be regarded as a "failure" according to objective criteria.

Tags: Brand, Claim, DFB, dieMannschaft, FAZ, Madeja, Market research, National Team, SLC Management