SLC Management monitored the media communication surrounding the CUJU app in the Brazilian state of Santa Catarina over a period of twelve months and comprehensively analysed its media impact as part of the SLC Media Value Projection MEVAP^©. A global reach of 528.8 million impressions and an advertising value of €13.4 million were measured. The results clearly show that the digital football revolution with AI technology is making waves internationally and attracting a great deal of interest - despite the regional focus of communication in the Brazilian state of Santa Catarina.

CUJU: The future of football comes from the app

The CUJU app, developed by Rogon Technologies, a company owned by football expert Roger Wittmann, is an innovative all-in-one solution for modern football training, talent development and scouting. At the heart of the app is a powerful artificial intelligence system that captures and analyses relevant performance data via video recording and provides users with feedback in real time.

After the launch of the app in Brazil, CUJU was promoted last year through a broad-based activation strategy in the state of Santa Catarina. In addition to media activities, numerous events were organised at which young talents were able to demonstrate their skills. The highlight was the grand final event at the Barra FC stadium in June 2025, after which the best male and female players were invited to Berlin by Hertha BSC, where they will present themselves on the European stage for the first time.

SLC Management provides data-based success analysis

SLC Management has provided comprehensive support for the CUJU app right from the start. As part of the SLC Media Value Projection MEVAP^© , both the advertising value and the reach across print, TV, online and social media channels were recorded and analysed worldwide. The tonality of the reporting was also analysed and classified.

Maximilian Madeja, Managing Director at SLC Management and head of the study, summarises: 

"Against the backdrop of a local activation strategy with a new brand that has the potential to permanently change the global football market, the past year represents an extremely successful build-up phase in terms of communication - with clear international appeal."

Roger Wittmann, Founder of CUJU, adds: 

"We are delighted with the results achieved, which confirm the success of our communication measures and at the same time provide optimisation recommendations for future planning. An independent and well-founded evaluation was particularly important to us in order to be able to draw on reliable data on the impact of our communication."

Media Value Projection MEVAP^© - Measuring impact, strengthening brands

MEVAP^© is a dynamic analysis tool for recording and optimising media presence and brand impact - regardless of channel, industry or scope. It enables data-based measurement of the success of individual campaigns and events or continuous brand communication. MEVAP^© provides all stakeholders, such as clubs, sponsors and investors, with a valid basis for evaluating, justifying and managing their communication strategies - from traditional reporting to social media.

The methodology used is based on comprehensive coverage in traditional media (e.g. print and TV) and digital channels, including social media. This is supplemented by a differentiated assessment of qualitative engagement factors. By taking into account multi-level weightings as well as region- and channel-specific quality parameters, a well-founded valuation is made possible.

For more information please contact at any time:

Dominik Hils

Senior Club Consultant 

Email: d.hils@slc-ag.com

Phone: +49 (0) 911 - 54 81 830

Tags: Advertising Value, Brand, Brand Communication, Communication, controlling, CUJU, Impact measurement, media, MEVAP, Reach