The FanCommerce Forum is taking place for the second time as part of the Merchandising Messe Hamburg. Top decision-makers from sport and the industry meet to discuss the latest developments in merchandising & licensing, e-commerce and the sporting goods industry. SLC Management will also be represented with the slot "Sustainability: Opportunity or just a compulsory discipline for the Bundesliga?" and will present, among other things, the latest research results on the topic of merchandising in the Bundesliga.

Tags: #INSTANTINSIGHTS, Congress, ESB, FanCommerce, Madeja, Merchandising, SLC Management, Sustainability

Sustainability in the production and distribution of goods is gaining importance across various industries. In the world of sports, and specifically in merchandising, this issue is becoming increasingly relevant. A recent survey among Bundesliga fans sheds new light on the willingness to pay more for sustainable products. The results could inspire both clubs and fans.

Tags: Bundesliga, Bundesliga-Barometer, Club-Information-System, Clubmanagement, Clubs, Merchandising, Sustainability, Sustainability strategy