The current crisis holds great risks for many companies. In this respect, many companies are making cuts and pursuing a cost-cutting strategy. The question arises, however, whether the red pencil should also be applied to marketing, especially in view of the fact that attractiveness and marketing measures can save the survival and future of a company.

Tags: Crisis-management, Data Intelligence, data management, Fact-based Monitoring, Madeja, Marketing, research, SLC Management