Digital offerings and communication channels have become a core element of the relationship between clubs and their fans. While fan interaction once primarily took place at the stadium or arena on matchdays, today many supporters expect clubs to engage with them through professional, up-to-date, and compelling digital experiences throughout the year. For the first time, the SLC study examines how more than 13,800 sports fans across Germany, Austria, and Switzerland perceive, use, and evaluate their clubs' digital offerings. In addition, German respondents are analyzed separately across the DFL (football), DEL (ice hockey), HBL (handball), and BBL (basketball) leagues.

Tags: #INSTANTINSIGHTS, Austria, BBL, Communication, DEL, DFL, Digital Fan Engagement, Digitization, Fan Engagement, HBL, research, Study, Switzerland