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SLC & HUDDLE.sport @ SPOBIS // Session: "Fan Engagement - What fans really want and what clubs are doing about it"
The SPOBIS Conference in Hamburg is the largest B2B event in the sports business. Once a year, it brings together over 5,000 participants from more than 50 countries: international decision-makers and experts, athletes and agencies, brands and media. Know-how and networking—the SPOBIS Conference brings together the most important players in the industry to discuss forward-looking trends, opportunities, and challenges in the sports business, to network, and to initiate business deals. On February 4 and 5, 2026, the SPOBIS Conference will once again take place in Hamburg.
SLC Management GmbH will also be a guest on the Tech Stage together with HUDDLE.sport and will hold a session on the topic of fan engagement.
Fan Engagement – What fans really want and what clubs are doing about it
Fan engagement is on everyone's lips – but what do fans really expect from their clubs? And how can clubs bridge the gap between desire and reality?
In this panel, exclusive results from a DACH-wide fan survey conducted by SLC Management will be combined with concrete practical insights from HUDDLE.sport. Together, we will analyze: Which touchpoints matter? Where is there potential? And what does fan engagement look like that not only sounds good, but also works?
Sebastian Rohloff, Chief Growth Officer, HUDDLE.sport
Maximilian Madeja, Managing Partner, SLC Management
- When? February 4, 2026, at 1:25 p.m.
- Where? SPOBIS Conference at the CHH Congress Center Hamburg; Stage: Tech Park
- Tickets? SPOBIS Conference | Tickets
For more information, please feel free to contact us at any time.
Lea Härtel
Research Consultant
Assistance to the Managing Board
Email: l.haertel@slc-ag.com
Phone: +49 (0) 911 - 54 81 830
