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The ESB Marketing Network is the first congress organiser to receive the "Certified Service Quality - Event" certificate

Vienna, 28 April 2025 - The sports business congress "SPORT MARKE MEDIEN 2024", organised by the ESB Marketing Network, has been awarded the globally unique "Tested Service Quality - Event/Congress" certificate by SLC Management in cooperation with SGS INSTITUT FRESENIUS. This award, which was presented at the "Sport & Marke" congress in Vienna, emphasises the congress's high level of customer satisfaction and service quality.

The certificate was presented to Hans-Willy Brockes, Managing Director of the ESB Marketing Network, by Maximilian Madeja, Managing Partner of SLC Management, and Dirk Lindemann, Business Development Manager of SGS INSTITUT FRESENIUS.

SLC Management's service quality programme for the sports, leisure, culture and entertainment sectors is characterised by a comprehensive analysis of service quality at all visitor and customer contact points. As part of this holistic evaluation, all relevant service and infrastructure criteria of the "SPORT MARKE MEDIEN", which took place in December 2024 as part of the leading trade fair "ISPO" at ICM Messe München, were analysed.

Maximilian Madeja, Managing Partner of SLC Management, emphasises the importance of a smooth congress visit: "At a business event in particular, visitors expect a smooth, uncomplicated congress experience where they can concentrate on the essentials - namely networking and the lecture programme. To achieve this, it is essential to provide optimal framework conditions and first-class service quality, which ESB undoubtedly succeeded in doing at the "SPORT MARKE MEDIEN" congress."

For ESB, this award is confirmation of its continuous efforts and is proof of the high quality of the event. ESB Managing Director Hans-Willy Brockes explains: "Most of our congress participants are experienced organisers themselves. This makes it a particular challenge to fulfil customer expectations. The objective view from outside by SLC and SGS INSTITUT FRESENIUS helped us enormously. Their expertise, supplemented by participant surveys, shed a different light on many aspects of the event than we as organisers perceive them. And we are particularly pleased that this objective picture is so positive and spurs us on to consistently tackle weak points. We try harder!"

"With our 175 years of testing experience, our experts analyse the event experience at all relevant customer contact points: From ticketing and online/upfront services to transport and event infrastructure, catering and programme design," says Dirk Lindemann from SGS INSTITUT FRESENIUS.


About SLC Management

SLC Management stands for data-based management consulting and has been combining economic thinking with scientific methodology and the emotions and passion of the growth markets of sport, leisure, culture and entertainment for 40 years now

As the industry leader for management information systems in these markets, SLC supports market participants with consulting and market research services with Germany's largest relevant industry panels. The data forms the basis for solution-orientated concepts and success-oriented (investment) decisions in strategy and operations, which are developed by SLC.

About SGS INSTITUT FRESENIUS

SGS INSTITUT FRESENIUS is part of SGS, the world's leading testing, inspection and certification organisation. With its 99,600 employees and an international network of over 2,600 branches and laboratories, SGS sets globally recognised standards for greater safety, efficiency and quality.


Interested in the programme? For questions and further information, please contact us at any time

Jens Jaschinski

Diploma in economics

Director Consultancy

Email: jaschinski@slc-ag.com

Phone: +49 (0) 911 - 54 81 830

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