CURRENT AFFAIRS & CASES


Informazioni attuali sull'azienda nella panoramica.

In questa panoramica vi teniamo aggiornati sui nostri progetti attuali, le attività e altro ancora.

EPS ARENA SUMMIT 2022 | Round-Up of the SLC Forums with exciting insights on the topics "Feasibility" and "Digitalization"

Every year, the stadium and arena industry gathered again at the eps ARENA SUMMIT 2022, which took place on 27/28 September 2022 in the Deutsche Bank Park in Frankfurt, and SLC Management was even represented with two forums this time.

The program of the industry meeting, organized by Stadionwelt, ESB Marketing Netzwerk and Eintracht Frankfurt Stadion GmbH, had it all this year: Around 15 forums with over 60 speakers covered all currently relevant topics.
SLC Forum - Day 1: "Data-based feasibility analysis - in the end the customer counts".
The construction of sports facilities - whether new buildings or renovations - is booming in Germany but also worldwide. During the forum "Venue - The next generation", Maximilian Madeja (Managing Director, SLC Management) gave exciting insights into why financing is not the problem if the construction is preceded by an appropriate functional and economic feasibility analysis. This should include target group-specific market and opinion research, benchmarks, strategy frameworks and costing models. In accordance with the principle "Design follows Function follows Purpose", data-based decision-making bases must first be created which answer the following questions, for example: "What does the customer want?", "What does the customer use?", "What is the customer prepared to pay for?". Only through such an investment-oriented requirements analysis can a pre-ROI and a dynamic ROI be determined.

"Financing is no longer the problem when valid and sound decision bases are created in advance and thus the feasibility, attractiveness and profitability of the desired goals can be verified." (Maximilian Madeja)

An article by our managing directors on the subject of "feasibility" can be found on pages 20-21 of "Stadiaworld INSIDE No. 4/2022": Stadiaworld INSIDE Nr. 4/2022 - Stadiaworld

SLC Forum - Day 2: "Fact-based Profiling: Back to the Future - How Digital and Innovative Can the Fan Experience in Stadiums and Arenas Be?
Digital innovations will define the "smart stadium" of the future and enable hybrid fan experiences. But what exactly does the future look like and how far will it go? What do fans expect, where do they set their limits? In a fact-based profiling, Maximilian Madeja, together with Christopher Pauer (Head of Products/Communication, Stadionwelt), presented the latest insights on visitors' behavior, expectations and acceptance criteria when visiting "modern" stadiums and arenas.

For this purpose, more than 10,000 fans of Germany's four biggest leagues were surveyed: Bundesliga, Liqui Moly Handball-Bundesliga, easyCredit BBL, Penny DEL. Compared with the indoor leagues, fans of the Bundesliga are rather critical of the digitization of the fan experience. However, much has already been implemented in the Bundesliga (e.g., pre-ordering via app), so fans seem satisfied with the current state of digitization and tend to see further digitization of the matchday experience as a disruptive factor (80.9%). After all, just under two-thirds of handball and basketball fans feel that the digitization of the fan experience increases fan loyalty to the league.
Topics analyzed as part of this data collection included: When does digital innovation become an experience and when does it become a disruptor? How can all target groups be carried along in the future? In which areas do fans see particularly useful applications for "smart" technology in the stadium/arena? Which digitization offers would fans take advantage of in the stadium, but also during TV broadcasts?
A prerequisite for any successful implementation of digitization in the fan experience is a soft landing. Decisions must be made with the involvement of the target group. Here, too, it is important to question which changes fans would like to see, which digital solutions they would use, and which changes are feasible at all. This is particularly the case when considering one's own target groups individually.
However, it is advisable to take an individual approach for one's own club. Depending on the sport, region, stadium and club, the views of the target groups on site naturally diverge. To find out which applications your fans would like to see for "smart" technologies in the stadium/hall/arena and where there is potential for optimization, feel free to contact us, because we have your individual data ready.
An excerpt of our analysis, published in Stadiaworld: How digital can the fan experience be? - Stadiaworld

For more information, please feel free to contact

Maximilian Madeja
Managing Director
E-mail: m.madeja@slc-ag.com
Fon: +49 (0) 911 - 54 81 830

Estratto dei nostri riferimenti.

Club

  • Stacks Image 15
  • Stacks Image 18
  • Stacks Image 21
  • Stacks Image 24
  • Stacks Image 27
  • Stacks Image 30
  • Stacks Image 33
  • Stacks Image 36
  • Stacks Image 39
  • Stacks Image 42
  • Stacks Image 45
  • Stacks Image 48
  • Stacks Image 51
  • Stacks Image 54
  • Stacks Image 57
  • Stacks Image 60
  • Stacks Image 63
  • Stacks Image 66
  • Stacks Image 69
  • Stacks Image 72
  • Stacks Image 75
  • Stacks Image 78
  • Stacks Image 81
  • Stacks Image 84
  • Stacks Image 87
  • Stacks Image 334
  • Stacks Image 346

Associazioni

  • Stacks Image 93
  • Stacks Image 98
  • Stacks Image 101
  • Stacks Image 104
  • Stacks Image 107
  • Stacks Image 110
  • Stacks Image 113
  • Stacks Image 116
  • Stacks Image 119
  • Stacks Image 122
  • Stacks Image 125

Media

  • Stacks Image 131
  • Stacks Image 136
  • Stacks Image 139
  • Stacks Image 142
  • Stacks Image 145
  • Stacks Image 148
  • Stacks Image 151
  • Stacks Image 154
  • Stacks Image 157
  • Stacks Image 160
  • Stacks Image 163
  • Stacks Image 166
  • Stacks Image 169
  • Stacks Image 172
  • Stacks Image 175
  • Stacks Image 178
  • Stacks Image 181
  • Stacks Image 184
  • Stacks Image 187
  • Stacks Image 190
  • Stacks Image 193
  • Stacks Image 196
  • Stacks Image 199
  • Stacks Image 202
  • Stacks Image 205
  • Stacks Image 208
  • Stacks Image 211
  • Stacks Image 214
  • Stacks Image 217
  • Stacks Image 220
  • Stacks Image 223
  • Stacks Image 226
  • Stacks Image 229

Industria

  • Stacks Image 235
  • Stacks Image 240
  • Stacks Image 243
  • Stacks Image 246
  • Stacks Image 249
  • Stacks Image 252
  • Stacks Image 255
  • Stacks Image 258
  • Stacks Image 264
  • Stacks Image 267
  • Stacks Image 270
  • Stacks Image 273
  • Stacks Image 276
  • Stacks Image 279
  • Stacks Image 282
  • Stacks Image 285
  • Stacks Image 288
  • Stacks Image 291
  • Stacks Image 294
  • Stacks Image 297
  • Stacks Image 300
  • Stacks Image 303
  • Stacks Image 306
  • Stacks Image 309
  • Stacks Image 312
  • Stacks Image 315
  • Stacks Image 318
  • Stacks Image 321
  • Stacks Image 324
  • Stacks Image 327
  • Stacks Image 330
  • Stacks Image 337
  • Stacks Image 261
  • Stacks Image 340
  • Stacks Image 343