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EPS ARENA SUMMIT 2022 | Round-Up of the SLC Forums with exciting insights on the topics "Feasibility" and "Digitalization"
Mittwoch, Oktober 5, 2022
Every year, the stadium and arena industry gathered again at the eps ARENA SUMMIT 2022, which took place on 27/28 September 2022 in the Deutsche Bank Park in Frankfurt, and SLC Management was even represented with two forums this time.
The program of the industry meeting, organized by Stadionwelt, ESB Marketing Netzwerk and Eintracht Frankfurt Stadion GmbH, had it all this year: Around 15 forums with over 60 speakers covered all currently relevant topics.
SLC Forum - Day 1: "Data-based feasibility analysis - in the end the customer counts".
The construction of sports facilities - whether new buildings or renovations - is booming in Germany but also worldwide. During the forum "Venue - The next generation", Maximilian Madeja (Managing Director, SLC Management) gave exciting insights into why financing is not the problem if the construction is preceded by an appropriate functional and economic feasibility analysis. This should include target group-specific market and opinion research, benchmarks, strategy frameworks and costing models. In accordance with the principle "Design follows Function follows Purpose", data-based decision-making bases must first be created which answer the following questions, for example: "What does the customer want?", "What does the customer use?", "What is the customer prepared to pay for?". Only through such an investment-oriented requirements analysis can a pre-ROI and a dynamic ROI be determined.
"Financing is no longer the problem when valid and sound decision bases are created in advance and thus the feasibility, attractiveness and profitability of the desired goals can be verified." (Maximilian Madeja)
An article by our managing directors on the subject of "feasibility" can be found on pages 20-21 of "Stadiaworld INSIDE No. 4/2022": Stadiaworld INSIDE Nr. 4/2022 - Stadiaworld
SLC Forum - Day 2: "Fact-based Profiling: Back to the Future - How Digital and Innovative Can the Fan Experience in Stadiums and Arenas Be?
Digital innovations will define the "smart stadium" of the future and enable hybrid fan experiences. But what exactly does the future look like and how far will it go? What do fans expect, where do they set their limits? In a fact-based profiling, Maximilian Madeja, together with Christopher Pauer (Head of Products/Communication, Stadionwelt), presented the latest insights on visitors' behavior, expectations and acceptance criteria when visiting "modern" stadiums and arenas.For this purpose, more than 10,000 fans of Germany's four biggest leagues were surveyed: Bundesliga, Liqui Moly Handball-Bundesliga, easyCredit BBL, Penny DEL. Compared with the indoor leagues, fans of the Bundesliga are rather critical of the digitization of the fan experience. However, much has already been implemented in the Bundesliga (e.g., pre-ordering via app), so fans seem satisfied with the current state of digitization and tend to see further digitization of the matchday experience as a disruptive factor (80.9%). After all, just under two-thirds of handball and basketball fans feel that the digitization of the fan experience increases fan loyalty to the league.
Topics analyzed as part of this data collection included: When does digital innovation become an experience and when does it become a disruptor? How can all target groups be carried along in the future? In which areas do fans see particularly useful applications for "smart" technology in the stadium/arena? Which digitization offers would fans take advantage of in the stadium, but also during TV broadcasts?
A prerequisite for any successful implementation of digitization in the fan experience is a soft landing. Decisions must be made with the involvement of the target group. Here, too, it is important to question which changes fans would like to see, which digital solutions they would use, and which changes are feasible at all. This is particularly the case when considering one's own target groups individually.
However, it is advisable to take an individual approach for one's own club. Depending on the sport, region, stadium and club, the views of the target groups on site naturally diverge. To find out which applications your fans would like to see for "smart" technologies in the stadium/hall/arena and where there is potential for optimization, feel free to contact us, because we have your individual data ready.
An excerpt of our analysis, published in Stadiaworld: How digital can the fan experience be? - Stadiaworld
For more information, please feel free to contact
Maximilian Madeja
Managing Director
E-mail: m.madeja@slc-ag.com
Fon: +49 (0) 911 - 54 81 830
