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Fan Opinion on the UEFA Nations League 2020/21

Dienstag, September 1, 2020
On Thursday, September 3, 2020, the UEFA Nations League will enter its second season after making its debut in 2018. The tournament, in which all 55 UEFA member associations participate, has been providing an additional qualification path since 2018, in addition to the qualifying tournaments for the major international tournaments.

As part of this, SLC Management has gathered the opinions of fans on the UEFA Nations League in Germany's only representative soccer panel with registered participants (n=5,145).

What do the fans think about the UEFA Nations League?
More than 80% of all respondents see the UEFA Nations League as an additional burden for the professionals of the major soccer nations. With almost 80% in each case, the game mode is also rated as too complex overall (79.6%) and is also perceived as "unnecessarily inflating the international competition calendar in soccer" (79.1%).


What does this mean for small and medium-sized soccer nations?

69.9% also see the tournament as an opportunity for small and medium-sized soccer nations to regularly participate in international matches. From a marketing point of view, there is also a great deal of potential from which the smaller soccer nations can also benefit in addition to participating in sports. However, there still seems to be exploitable potential in the area of media coverage of the Nations League. According to the survey, 43.8% of fans state that they want to follow the competition in the media. One reason for this could be that only about one third of all fans (34.8%) feel sufficiently informed. At this point it is advisable to critically question the communication work of the associations, sponsors and media partners. Because especially with a new format, which has a massive impact on different areas, such as the sporting and physical components of the players, the qualification for European and World Championships, as well as on the TV and streaming offer, a comprehensive provision of information for the format's most important target group, namely the fans, is indispensable.

Publication of the article "Fan Opinion on the Nations League 2020/21":

Sport1: https://www.sport1.de/fussball/dfb-team/2020/08/df...

Focus Online: https://www.focus.de/sport/fussball/fussball-natio...

Deutschland today: http://www.dtoday.de/startseite/sport_artikel,-Umf...

For more information please contact

Jens Jaschinski

Director Consultancy

E-Mail: jaschinski@slc-ag.com

Fon: +49 (0) 911 - 54 81 830

Tags: International, National Team, NationsLeague, research, UEFA

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