CURRENT AFFAIRS & CASES
Informazioni attuali sull'azienda nella panoramica.
In questa panoramica vi teniamo aggiornati sui nostri progetti attuali, le attività e altro ancora.
SLC & HUDDLE.sport @ SPOBIS // Session: "Fan Engagement - What fans really want and what clubs are doing about it"
The SPOBIS Conference in Hamburg is the largest B2B event in the sports business. Once a year, it brings together over 5,000 participants from more than 50 countries: international decision-makers and experts, athletes and agencies, brands and media. On February 4 and 5, 2026, the SPOBIS Conference will once again take place in Hamburg. SLC Management GmbH will also be a guest on the Tech Stage together with HUDDLE.sport and will hold a session on the topic of fan engagement.
Mehr...#InstantInsights - Road to Fan 2025 - How people become fans
Fans are the central and most important asset for clubs, as most of the clubs' activities and measures are aimed at them and, as a result, a large part of the clubs' revenue depends directly on the fans. It is therefore essential for clubs to know their most important target group inside out in order to be able to serve them perfectly. But where does the "fan journey" begin, and how does a person become a fan? SLC Management has addressed this issue and surveyed Bundesliga fans in Germany's only representative panel of registered participants.
Mehr...SLC study confirms enormous regional economic impact of 1. FC Nürnberg on the city and region of Nuremberg
1. FC Nürnberg has been in existence for 125 years and is deeply rooted in the city of Nuremberg and the Franconia region across generations. The club and its fans shape the city, even beyond match days. This close connection became particularly clear in the anniversary year. The SLC report now proves in black and white that the club is not only a local landmark, but also a significant economic factor. 1. FC Nürnberg generates a regional economic effect for the city of Nuremberg and the region amounting to €178.2 million per season. The study also shows that a complete renovation of the Max-Morlock-Stadion will further enhance these positive effects.
Mehr...DECODING THE #POPULARITYDNA: POPULARITY STUDY ON THE GERMAN FOOTBALL BUNDESLIGA - OUT NOW!
For the eleventh time, SLC Management has published its "Popularity Study on the German Soccer League," revealing the unemotional factors that influence the popularity of Bundesliga clubs and their stakeholders. This study—published with high-profile speakers at SPORT MARKE MEDIEN—is the only one of its kind and the largest representative survey with over 600 insights and a total of over 30,000 respondents across Germany, in which popularity was recorded and measured using 18 objective and subjective criteria.
Mehr..."Popularity study on the 2025 soccer Bundesliga" // Live release on stage @ SPORT MARKE MEDIEN
The popularity study on the German soccer league conducted by SLC Management, which surveyed a total of over 30,000 fans, reveals—for the 11th time—the unemotional factors that influence popularity for clubs, sponsors, and the media. Which Bundesliga club is the most popular and why? What makes a club popular in the first place? And what is the connection between popularity and economic success? The 2025 popularity study—for the first time with an overall ranking for the 1st and 2nd Bundesliga—will be published live on stage with high-profile speakers at the SPORT MARKE MEDIEN Congress in Munich.
Mehr...SLC live @ SPORT MARKE MEDIEN // Release of "Popularity Study 2025" and SLC Forum "Service and Infrastructure as a Benefit"
On December 1 and 2, 2025, the ESB Congress "SPORT MARKE MEDIEN" will take place for the second time as part of the leading trade fair ISPO in Munich. nbsp;SLC Management GmbH will also be part of the industry summit and will be represented with two appearances on the first day. You can look forward to exciting discussions with high-profile speakers and the latest insights into THE top topics that stakeholders in sports are dealing with, as well as the onstage release of the 2025 popularity study.
Mehr..."Diversity strengthens – soccer unites" – SLC Management at the first BFV Integration Congress
At the BFV Integration Congress 2025 on the adidas campus in Herzogenaurach, SLC Managing Director Maximilian Madeja presented selected findings from the latest SLC survey of Bavarian amateur clubs on the topic of "Integration in everyday club life."
Mehr...DFB initiative "Year of School" confirmed by recent SLC survey
A clear majority of 93 to 98 percent of the 3,950 people surveyed—including students, teachers, parents, coaches, and officials from soccer clubs—are in favor of a stronger initiative to promote sports and exercise in schools. The latest survey conducted as part of the Amateur Football Barometer confirms that the German Football Association (DFB) is addressing a key social issue with its "Year of School" campaign. The survey conducted by SLC Management on behalf of the DFB clearly shows that school and soccer go hand in hand.
Mehr...Exclusive SLC survey in the stadium world shows: Fan payment is changing
The payment behavior of sports fans has changed fundamentally in 2025, reaching a historic turning point: for the first time, EC/debit cards are the preferred payment method when visiting stadiums and arenas. This replaces cash, which has long been the dominant form of payment, and marks a new standard in fans' payment behavior. nbsp;The results are based on an extensive survey conducted by SLC Management, Stadionwelt's data intelligence partner, in September 2025. A total of 11,104 fans and regular stadium/arena visitors were asked about their everyday payment habits and those when visiting stadiums/arenas – with participants from Germany's four largest professional leagues.
Mehr...SLC studies prove the enormous regional economic impact of top-class sport for the city and region of Regensburg
Regensburg is home to three clubs that play in the top three national leagues in their respective sports. The SLC report now proves in black and white that these clubs are not only an important soft location factor, but also an economic factor. SSV Jahn Regensburg (third division soccer), Eisbären Regensburg (second division ice hockey), and Guggenberger Legionäre (first division baseball) generate a regional economic effect for the city of Regensburg and the surrounding area amounting to €69 million per season.
Mehr...FC Bayern Munich crowned "Fan Champions" for the eleventh time – Bundesliga Barometer presented at the Allianz Arena
FC Bayern Munich not only won the German championship in the 2024/25 season, but also secured first place in the Bundesliga Barometer, published by SPORT BILD and supported by RYZR AG. The Bundesliga Barometer, developed by SLC Managing Director Prof. Dr. Alfons Madeja, is the "voice of the fans" and is considered the oldest and largest customer satisfaction analysis in German soccer. On the occasion of Bayern's home game against SV Werder Bremen (ranked 16th in the Barometer) last Friday evening, the Bundesliga Barometer Cup was presented on the pitch at the Allianz Arena.
Mehr..."A piece of identification with and for Duisburg" - SLC study shows: MSV Duisburg generates €30.5 million for the city
Clubs—whether amateur or professional—have a far-reaching impact on their location and region. These effects are now also available to MSV Duisburg in black and white: according to a study commissioned by Duisburg City Marketing and conducted by SLC Management, the club generated a total effect of around €30.5 million for the city of Duisburg last season, despite playing in the Regionalliga. For the 3rd league, to which MSV has been promoted, this figure rises to over €55 million. Should the club succeed in gaining promotion to the 2nd Bundesliga, this figure will rise to more than €100 million.
Mehr...Bavarian soccer says "yes" to the Olympics in Munich – SLC provides the database
A clear picture of the mood among the clubs: with 91.6%, the Bavarian soccer community is clearly in favor of Munich bidding for the Olympic Games. This is the result of a representative online survey conducted by SLC Management on behalf of the Bavarian Football Association (BFV).
Mehr...SLC Management analyses the media impact of the football AI revolution CUJU - advertising value of over € 13 million
SLC Management accompanied the media communication around the CUJU app - an innovative complete solution for modern football training, talent development and scouting - in the Brazilian state of Santa Catarina over a period of twelve months and comprehensively analysed its media impact as part of the SLC Media Value Projection MEVAP©. A global reach of 528.8 million impressions and an advertising value of €13.4 million were measured. As part of the project both the advertising value and the reach across print, TV, online and social media channels were recorded and analysed worldwide. The tonality of the reporting was also analysed and classified.
Mehr..."Unused revenue potential in catering" - Stadionwelt publishes exclusive league comparison by SLC on stadium/arena catering
Whether it's football, handball, basketball or ice hockey - the live experience in the stadium or arena is not just about the sporting action, but also about a variety of other factors. In addition to the atmosphere, safety and infrastructure, catering plays an important role in the fans' perception. Due to the enormous importance of catering, SLC Management conducted a survey among fans and customers of clubs from the German Basketball League (BBL), German Football League (DFL), German Ice Hockey League (DEL) and German Handball League (HBL) regarding their satisfaction with their club's catering services, which has now been published in the trade magazine Stadionwelt.
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